Born To Stand Out
Our Philosophy
How it Started
Neo Hyphen was born in the midst of chaos during the COVID-19 pandemic. In a small room at Lexi’s parent’s house, armed with a dream, a bicycle, and an addiction to coffee, Lexi spent months bringing the brand to life. From registering the company to building the online store and developing products, she did it all.
When Neo Hyphen launched, Lexi introduced the All-Seeing Eye cycling jersey, a bold, eye-catching cycling kit that left an imprint on everyone who saw it. Later came the Le Croissant cycling jersey (yes, delicious) and the Phantom cycling jersey, marking the brand’s evolution into a unique player in the cycling apparel game within South Africa.
Today, Lexi is joined by her husband, Ricky Hill, and together they continue to build and grow Neo Hyphen into a lifestyle and cycling apparel brand that embodies bold creativity, diversity and connection.
We’re not just here to make cycling apparel, we’re here to empower cyclists and individuals who live with purpose. We help you stand out and express your true self. It’s more than just cycling kit; it’s about creating a culture that celebrates individuality, sparks boldness and inspires those who dare to be different.
Our Purpose
We are the underdog of the South African cycling apparel scene and we’re here to challenge the norm. To break the mould. To create something unapologetically bold. Because being ordinary isn’t an option.
Our Vision
We strive to become a leading lifestyle and stoke brand that fosters a culture of bold creativity, diversity and connection in everything we do.
Our Mission
We are driven to empower cyclists and passionate individuals to live with purpose, embracing the freedom to be bold, unique, and unapologetically themselves, on and off the bike.